Wednesday, 6 May 2015

Tourism and its Impact on Pakistan economy


Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.
Tourism is a product of modern social arrangements, beginning in western Europe in the 17th century, although is has antecedents in classical antiquity.

 Economic Impact of Tourism

The travel and tourism industry is the lifeblood of many states around the country - Mark Foley

Tourism Plays an important role in an economy of a country.It is widely believed that travel and tourism do generate impacts, including economic ones.The tourism industry generates substantial economic benefits to both host countries and tourist's home countries. Especially in developing countries, one of the primary motivations for a region to promote itself as a tourism destination is the
expected economic improvement.
Tourism is one of the most important aspect for developing countries.Tourism is the second biggest industry in terms of people it employs.Tourism contributes a major proportion in the country's GDP Without Tourism industry, economy of a country can't flourish.
An american travel writer Paul Theroux says: 
I don't look down on tourism. I live in Hawaii where we have 7 million visitors a year. If they weren't there, there would be no economy. So I understand why a tourist economy is necessary. - Paul Theroux
Travel and tourism is one of the largest and fastest growing global service industries. According to World Travel and Tourism Council (WTTC), Travel & Tourism generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) to the global economy in 2014 - 9.8% of total World GDP. The contribution of total Travel and Tourism GDP to the wider economy is expected to rise from 9.8% in 2014 to 10.5% in 2025, and from 9.4% to 10.7% for employment.
Tourism has multiple impacts on economy. Tourism's economic impact are mainly considered to be beneficial. These are :
  • The generation of foreign exchange.
  • The creation of new job and employment opportunities.
  • The stimulation of trade, income and entrepreneurship - especially in the service and small business sectors.
  • The provision of new infrastructure.
  • Increased regional development - particularly in isolated areas.
  • Greater tax revenues permitting greater government spending or reduced taxes on other activities .
  • The operation of what is called the multiplier effect.



       Pakistan is located in the hub of South Asian subcontinent. Given the geographic location of Pakistan it is heaven for tourist. Pakistan has been blessed by nature with some of the excellent and breath-taking tourist spots that are placed nearly all over the country.   Especially, the northern areas and the Kashmir region are one of the most beautiful places in the world. The places visited most frequently in Pakistan include the Muree Hills, Bhurban, Ayubia, Patriata, Kaghan Valley, Naran Valley, Soon Valley, Neelam Valley and Swat Valley. This part of the country is famous all around the world for its sky-high mountains, lush green valleys, mighty rivers, plentiful wildlife and beautiful lakes.

There are also many historical sites that are being captured is all the cities of Pakistan like Ghandara Civilization, Indus valley civilization, shrines of sufis and saints.
But unfortunately Pakistan tourism’s industry didn’t flourish much. Its impact on Pakistan economy is very small.
Pakistan’s share in both global tourist arrivals and receipts is less than 1%. While its share in South Asian tourist arrival is only 9%.The Direct contribution of travel and tourism to GDP in 2013 was PKR 704.2 billion (3.1% of GDP). In 2013 the travel and tourism supports 3563 thousand jobs which is 62% of total employment.

     Pakistan tourist arrivals in year 2010-2013 and their earnings are as follows:  

Tourist Arrivals
Earnings (millions)

 The above graph shows that tourist arrivals in Pakistan along the year decreases. In year 2010 approximately 1 million tourist arrives in Pakistan while in year 2013 their number decreases to 0.56 million. Along with tourist their earnings also decreases. Due to this Pakistan’s economy suffers a lot.

Pakistan Comparison With Different Countries

Tourism is a booming industry all over the world.  Most of the developed countries earned a lot from tourism. Not surprisingly, Europe and North America have been the largest sources and recipients of international tourists.Countries of the south Asian region are also generating large portions of their revenues  from international as well as domestic tourism.Unlike other countries of the region Pakistan's tourism industry was already small which is now facing its worst times. According to the tourism experts it is not due to the fear of terrorism but reasons behind spoiling our tourism are the ambiguous or even anti tourist policies, that's why, just like other industries tourism is also suffering 
The above table shows the comparison of Pakistan tourism with three different countries. In 2013  Pakistan tourism industry has the lowest (3.1%) contribution of the total GDP of the country from the other three countries. While India which is our neighbor country has 6.2% contribution of the total GDP of the economy. According to report by WTTC Pakistan ranked 122 out of 140 countries in 2013 in travel and tourism.

Most Visited Countries by International Tourist Arrivals in 2013

(2012 to
(2011 to
84.7 million
83.0 million
Increase 2.0
Increase 1.8
North America
69.8 million
66.7 million
Increase 4.7
Increase 6.3
60.7 million
57.5 million
Increase 5.6
Increase 2.3
55.7 million
57.7 million
Decrease 3.5
Increase 0.3
47.7 million
46.4 million
Increase 2.9
Increase 0.5
37.8 million
35.7 million
Increase 5.9
Increase 3.0
31.5 million
30.4 million
Increase 3.7
Increase 7.3
31.2 million
29.3 million
Increase 6.4
Decrease 0.1
28.4 million
25.7 million
Increase 10.2
Increase 13.5
26.5 million
22.4 million
Increase 18.8
Increase 16.2

The World's Most visited Countries - 2014


                             Lack of tourism in Pakistan

There are several reasons due to which Tourism’s decline in Pakistan. They are as follows:
Ø  Terrorism:Tourism decline in Pakistan mainly caused by terrorism. According to report Pakistan become7th most dangerous country in the world for travel due to terrorism and target killing.
·         Attack on Srilankan Cricket team in 2009.
·         Marriot hotel attack in Islamabad in 2008.
·         Tourist killed in Nanga Parbat in 2013.
·         Zarb e Azb
·         Quaid-e-Azam Residency attack and many others.
Ø  High Inflation rate
·   High priced food, hotel and transportation have made Pakistan a place that is beyond the reach and affordability of tourists          

·      Due to high inflation rate, middle and poor class can’t afford.
Ø  Lack of Infra Structure
·   Tourism sector has lack of facilities that cannot compete the international standards.
Ø  BAD Transportation System.

   Ø  Lack of Government intervention.

Steps to Promote Tourism in Pakistan

There are many steps through which we promote tourism in a country. I am describing these steps one by one.


As we all know that terrorism and target killing is the burning issue in our country, which create hurdles in the promotion of tourism. So the most important step to promote Tourism is to eradicate the terror and target killing in a country.When people feel secure then they prefer to visit Pakistan, because security is the basic need of people all over the world. so we should give security to tourists.


Visitors who comes from abroad don't have much knowledge of the country . They don't know the place which they want to visit is where? We should made several information centers in our country to provide guidance to the visitors, that are helpful for tourist to get information for specific places. Where these center are available visitors prefer those countries.


Through publicity we can show most beautiful places of our country to the world that attracts tourists to our country and people want to visit those beautiful places of our lovely country. Fort this purpose we should give add in famous news papers and news channels. We should also give online advertisement  for publicity.

Government Intervention:


Government should involve to promote tourism in a country. For this purpose, they should give subsidies and make certain policies which are beneficial for tourists.Government should provide subsidies to tourism industry for promoting tourism in our country, by spending this amount we can maintain our most beautiful places that attracts visitors.

Organized Festival:

Government should organized special type of festivals like cultural festivals, sports festivals etc. International sports should held in Pakistan.

Clean Environment: 

Clean surroundings also can help to promote tourism. Tourists also want to stay in an area that is clean, and they prefer the clean environment to visit, so we should keep our surroundings clean to promote tourism for our country. 

Saving Tourism industry is as much important as any other industry because tourism not only can generate huge revenue but also its helps to create an image among the nations worldwide, besides thousands of individuals and businesses depend on this industry.Strong practical measures by the government are required in order to help tourism industry bringing back on its feet. The sooner it is done the better it will be for the thousands rely on the tourism for a living.


  1. why tourism is so important for economy?

  2. is tourism is increase are real gdp

  3. لدينا احدث المعدات العالميه لكشف التسربات بدقه عاليه ويرعه عاليه
    شركة كشف تسربات المياه بجازان
    شركتنا تعد ممن افضل الشركات في هذا المجال هو مجال التسليك
    شركة تسليك مجارى بجازان

  4. In the event that you have to rent an auto you ought to have Rent a Car Islamabad in your psyche. Our organization is a main rent an auto organization in Pakistan. For us first class rental administration is benchmark. Our customers can basically pick the rental auto through this site. Notwithstanding what sort of vehicle you need - you can book it with a couple of steps. Islamabad Car Rent gives various exceptional autos to meet your rent an auto prerequisite for your extraordinary occasion or corporate social event.

  5. Right when keeping an eye out for auto contract methodologies, be it over the web or through the domain well ordered papers, it is central that you at first execute a wide research about the subject. Rent a car Islamabad Begin through investigating on the steadfastness of the affiliations. You can do this by using the web for customer tributes, or making a few request people who have had encounter dealing with these undertakings. This is major in light of the way that, occasionally, an auto contract offer may show up unreasonably stunning to be honest to goodness, or the connection may emit an impression of being astoundingly settled; in any case their customer affiliation is woefully powerless in limit Rawalpindi Car Rental.

    Do you need Personal Loan?
    Business Cash Loan?
    Unsecured Loan
    Fast and Simple Loan?
    Quick Application Process?
    Approvals within 24-72 Hours?
    No Hidden Fees Loan?
    Funding in less than 1 Week?
    Get unsecured working capital?
    Contact Us At :
    Phone number :+1-724-9771-197 (Whatsapp Only)


    Commercial Loans.
    Personal Loans.
    Business Loans.
    Investments Loans.
    Development Loans.
    Acquisition Loans .
    Construction loans.
    Credit Card Clearance Loan
    Debt Consolidation Loan
    Business Loans And many More Loan Opportunity:

    Full Name:................
    Loan Amount Needed:.
    Purpose of loan:.......
    Loan Duration:..
    Marital status:....
    Home Address:..
    Mobile / Cell:....
    Monthly Income:....

    Contact Us At
    Phone number :+1-724-9771-197 (Whatsapp Only)

  7. Pakistani escorts can bolster your cerebrum, your body and Soul and give you remarkable satisfaction spurning you to cry with bliss. These Escorts are remedially attempted with the objective that you don't need to take at whatever reason for strain. Our Escorts also give a high class of Massage Service which removes up your body and your tiredness have gone. If you have to meet one of our Real Pakistani Escorts in Dubai and preferred standpoint however much as could sensibly be normal from your night with them, fundamentally.

  8. This was incredibly an exquisite implementation of your ideas, and if you need any kind of sesame seeds exporter information then come visit us!

  9. Your blog is very informative, meaningful and to the point. Being a traveller blogger i find you have a very good writing sense due to which you explain details about many destination perfectly, Your blog is like books of Lonely planet for various travel destination. If someone required destination information your blog is enough instead of searching anywhere. Keep it up your meaningful blog writing. I recently returned from an Amazing Indian Golden Triangle tour Package which was arranged by Ghum India Ghum, travel agent in Delhi, you can tie up with them if you want.
    tour operator in Delhi
    travel Agents in Delhi

  10. What? That's part of India. Those mountains are part of thieves paki....

  11. since we have been declared as the best destination to travel in 2019, i hope that travel industry will flourish in 2019 and so will flrourish travel agencies

  12. Drive website traffic Drive more traffic to your website has also initiated an ultimate SEO package. This package fits in the category of guaranteed quality package. This package provides everything that one could wish of. Our company’s major target is to serve small business owners.

  13. You have outdone yourself this time. It is probably the best, most short step by step guide that I have ever seen. urduca

  14. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post. plombier chauffagiste bruxelles